Tuesday, January 6, 2009

Top 10 2008 Indian Television Ads

We have to wait for long to see one good Indian Movie. But I guess the Indian ad. world churns out tiny splendid movies quite regularly. Here's a compilation of India's top 10 Television Ads.

10. Coca Cola - Minute Maid (Where is the pulp?") This one came into the top 10 just because of the amazing natural expressions on the actors' faces when they see the plump orange going burst.

[youtube=http://www.youtube.com/v/OR0zBjsVtWA&hl=en&fs=1]
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9. Bajaj - XCD - A bike that probably didn't have many takers but yet, the ad. was much ahead of its times. The ad. is actually a series of ads shown one after the other, in a gap of time. First, it is the guy who seems to be gliding over the roads with a 'fictitious' bike under him and slowly, the entire bike starts getting built as he rides. Ah, Indians do know how to make a good movie, pity why they are not into movies and and pity even more than we are still being treated with David Dhawan and Subhash Ghai...

[youtube=http://www.youtube.com/v/K2CawfyA9as&hl=en&fs=1]
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8. Bajaj - XCD - Yet another delight and this time, no technology. Emotional quotient. 'Yeh tera zyaada hain' ad. It quite a different story Sun Dish TV guys have roped the same two models for a counter ad. but for a different product. I wonder if Bajaj is going to react...

[youtube=http://www.youtube.com/v/lcglpL9E0eY&hl=en&fs=1]
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7. Limca - Fresh ho jaao.
Sushma Reddy & Niketan Madhok did an amazing job with the water but yes, most of the credit should go to the graphic team and the musicians.

With each sip, there is amazing splash of water on to the partner. The song is simply cool and the video, outstanding.

[youtube=http://www.youtube.com/v/9KVxuAdsQ9I&hl=en&fs=1]
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6. Vodafone - Happy to help. One of the rare companies that is selling customer service. Pretty impressive. Another company that did this is Marurti. Vodafone has launched multiple splendid ads, this of course is one. The "daily quote" series (angry wife - silent husband ad), "Irfan Khan" series, "Kabhi kabhi mere dil mein...".

[http://www.youtube.com/v/lB1UPJ4leqs&hl=en&fs=1]
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5. Virgin Mobile - Think hatke. This ad. is an absolute show stealer and all credit for the lovely expressions on the girl's face. Bold ad. but done very tastefully. Not the favourite of most parents.

[youtube=http://www.youtube.com/v/ROFaEycLs_0&hl=en&fs=1]
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4. Czechoslovakia - Max New York - A little kid innocuously uttering the word daddy which (little did he know!) tosses his parents into a frenzy trying to get him to repeat more and more words after them. The baby manages just fine until the word ‘czechoslovakia’ catches the dad’s fancy and he desperately coaxes the baby to say that magic word. The baby just returns a hapless look and the dad has to console himself with the successful rendition of ‘banana’. (Banana bola)

[youtube=http://www.youtube.com/v/0JftK4nbpiU&hl=en&fs=1]
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3. Madhya Pradesh Tourism - Hindustan ka dil dekho. I really had to watch this ad multiple times to jot down the song. Tried my best to get the words right and tridt to capitalize all nouns. Any MPites, please correct me if I got something wrong.

Till dekho, taad dekho,aankhen phaad phaad dekho,
sher ki dahaad dekho, marble ka pahaad dekho |

Chanderi ki saadi dekho, bandhavgarh ki jhaadi dekho,
Ujjain ke sant dekho, baudhik mahant dekho |

Buddha ke nishaan dekho, Geeta aur Kuran dekho,
Indore ki shaan dekho, kaise banta paan dekho |

Khajuraho shilpkari dekho, Bhimbetka kalkari dekho,
kattar prem pujari dekho, ankhen meechey meechey dekho, ankhen phaad phaad dekho |

Jungle ki hulchul dekho, cheetal dekho, gaur dekho,
barashingha aur mor dekho, shivpuri ki chhatri dekho,
chaandi ki rail patri dekho |

satpura ki rani dekho, Bhopal rajdhani dekho,
rajdhani mein jheel dekho, behta paani jhil-mil dekho,
dharmon ki mehfil dekho, Hindustan ka dil dekho ||

[youtube=http://www.youtube.com/v/A1TI-Es7HWI&hl=en&fs=1]
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2. Tata Sky - Aamir - Gul combination. This ad. needs no introduction. "Pause karke bahu marunga"

[youtube=http://www.youtube.com/v/Bddk-af6kBk&hl=en&fs=1]
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1. Max New York Life Insurance - Karo Zyaada ka Iraada

What a cool song ... chaand toh mere paas hain, suraj ko laa do zaraa. One of the best ads because it delivers the message. Singer is amazing and the concept, kind of similar to Kailash Kher's tauba - tauba, revolves around the wheel of fortune. Guy with good hair wants a cool bike, the biker wants a girl friend, she wants to be a mother, the mother wants a necklace, the necklace is picked by a rich man, the bald rich man wants the first guy's good hair!

[youtube=http://www.youtube.com/v/_hSlgUxaZH0&hl=en&fs=1]